Lexus

 Origin: 

Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.

The beginning of the company: 

Created around the same time as the rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan car, code named F1. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque and an equivalent model name.

The Name & Logo: 

he origins of the Lexus brand are often misrepresented. The brand Lexus combines the Latin “luxus” and the French “luxe” as symbols of elegance and sumptuousness, together with the Greek “lexicon” meaning language, moreover the name itself means Defender of humankind. 

Fun Fact: 

A fun fact about Lexus with Alan Mulally. As a CEO of a major car company, it’s probably pretty crucial that you are only seen driving your own car. After all, what does it say about a product if the company’s own CEO does not use it. In 2006, when asked to explain himself for driving a Lexus instead of one of his own company’s cars, Alan Mulally – CEO of Ford Motors said that he had looked at all the cars that were available and Lexus was the best choice